The process through which relationships between business partners are mediated to facilitate buying, selling and other actions that are in the interest of the concerned parties. This process helps to build partnerships and cooperation to attain mutual commercial benefits and embraces the following objectives: 

- Saving efforts and time of business partners. 
- Facilitating mechanism of building professional communication networks through one program.
- Contributing to raising the income of business owners.
- Providing opportunity for attendees to promote their companies, projects, research, and products to the target audience.
- Creating new investment opportunities among participating parties.