Sharjah Economic Development Department “SEDD” organized “Customer Experience Designing Program” with the participation of a number of employees concerned with providing and developing services. The program aimed to develop the skills of the Department’s employees in designing and improving digital services, with a special focus on proactive services.

Commenting on that, HE Hamad Ali Abdalla Al Mahmoud, SEDD Chairman, pointed out that the Department is concerned to continuously improve the skills and competencies of employees to achieve continuous institutional development. This falls within its plan to improve and empower human resources and enhance the internal environment that stimulates creativity and excellence. Such thing in return will contribute to improving overall performance, to attain its strategic objectives calling for improving and developing the efficiency of human, financial and technical resources, and adopting best practices in procedures, quality systems and institutional excellence.

In addition, HE pointed out that organizing such programs confirms the Department’s firm commitment to continuing to develop the business system as part of its ongoing efforts to enhance the emirate’s position as a preferred destination for talents, business and investments, as it leads economic growth and diversification efforts. Therefore, SEDD works to launch continuous and ongoing processes to improve the customer experience.

On the other hand, Abdallah Al Mahmoud, Director of Support Services Department at SEDD, illustrated that the annual training plans include holding a series of courses and programs that include all different aspects of the Department’s employees with the aim of developing their job capabilities. He stressed that holding such programs aim to strengthen and qualify the = cadres, activate their role and raise the technical and professional level of workers in various fields, which in turn contributes to creating a qualitative shift in developing the work mechanism and improving performance, which is reflected in the quality of services provided. He added that the program is distinguished by the combination of practical and theoretical training, which contributes to the development of services provided to customers and enhances their experience in all categories and across various service delivery channels. It also focuses on launching continuous and rapid improvements to services based on usage data and customer opinion surveys.